Strategy First Marketing Package

The Strategy First Marketing Package starts with a Total Online Presence Audit to look at everything you are currently doing online.  In the next phase, we focus on creating a marketing plan by interviewing ideal clients, developing core messaging, creating a content calendar, building the phases of the Marketing Hourglass and leave you with the highest priorities and recommendations.

What’s included:

Total Online Presence Audit – The engagement will begin with an audit of your current online presence which includes a look at website journey, SEO, keywords, content, social media and ratings, and reviews.

Client interview – 5 ideal client interviews completed by the consultant.  You will receive access to high-level summaries, ideal client profiles, and a big promise to help direct your core message.

Competitive research – High-level summaries and a report on competitive factors for 3 of your top competitors.

Content calendar – Content calendar including 6 monthly themes based on keyword research.

Marketing Hourglass – A roundup of suggested marketing tactics for each of the phases of the Marketing Hourglass: Know, like, trust, try, buy, repeat and refer.

High-level strategies – 4-6 of your highest-level strategies identified and mapped out as next steps.