The Strategy First Marketing Package starts with a Total Online Presence Audit to look at everything you are currently doing online. In the next phase, we focus on creating a marketing plan by interviewing ideal clients, developing core messaging, creating a content calendar, building the phases of the Marketing Hourglass and leave you with the highest priorities and recommendations.
Total Online Presence Audit – The engagement will begin with an audit of your current online presence which includes a look at website journey, SEO, keywords, content, social media and ratings, and reviews.
Client interview – 5 ideal client interviews completed by the consultant. You will receive access to high-level summaries, ideal client profiles, and a big promise to help direct your core message.
Competitive research – High-level summaries and a report on competitive factors for 3 of your top competitors.
Content calendar – Content calendar including 6 monthly themes based on keyword research.
Marketing Hourglass – A roundup of suggested marketing tactics for each of the phases of the Marketing Hourglass: Know, like, trust, try, buy, repeat and refer.
High-level strategies – 4-6 of your highest-level strategies identified and mapped out as next steps.