Our Story

Every once in a while in the business world, you come across something that is so well thought-out, so well implemented, and so well “packaged for consumption” that it just “clicks”.  It makes sense to you and your business.  It resonates.  The Duct Tape Marketing system is one of those things.  As small business owners ourselves, we were implementing the principles of the Duct Tape Marketing system in our own business long before we decided to join the Duct Tape Marketing Consultant Network.  But we’re getting ahead of ourselves.

Jeff Stec, Principal at Tylerica Marketing Systems, started his career in the high-tech industry where he was a chip-design engineer then Director-level Manager of a services  consulting team. Along the way, Jeff played roles in product readiness teams, product marketing, and customer education, new-hire orientation and training, and field force integration following two highly successful high-profile acquisitions.  Jeff also managed to squeeze in  5 semesters of teaching at the college level.

One key lesson from his days in high-tech is  that true success in a B2B world requires putting customers’ success above all else.  

In 2003, Jeff left the high-tech world and set his sights on owning and running his own business.  He and his wife Carol formed Scenewright Contracting, Inc, in 2005.  Scenewright’s main focus was the residential (house) re-paint market.  Through more than 12 years in that business, Jeff and Carol learned many lessons and figured out how to overcome many challenges.  It is through this business that they were first introduced to Duct Tape Marketing.

In 2012, Jeff continued his journey down the Duct Tape Marketing path that started several years before when he read John Jantsch’s first book and shared with Carol how many great ideas John had put into the Duct Tape Marketing System.  Now, as a Certified Duct Tape Marketing Consultant, and with Carol’s amazing support, as wife and partner, Jeff is blessed to be able to work with small business owners to help accelerate their growth and profitability.  He does this by collaborating with them to develop and install a 7-Step marketing system that is tailored for their specific business that clients can implement on their own or as a consulting project delivered by Tylerica Systems.

In 2016, Tylerica Systems, LLC acquired Weborization, a small Austin-based website design, social media management, and email marketing firm.  Weborization continues today as a second "d/b/a" nameplate of Tylerica Systems, LLC.

In 2017, Jeff became a Certified SEO for Growth Consultant, and he also added Content Marketing and Inbound Marketing certifications from HubSpot Academy.