Marketing System Package

The Duct Tape Marketing System Program is designed to quickly get your business more exposure, more traction, and ultimately more leads.

It’s not meant to be a full-blown marketing plan and a set of tactics, it’s what you need right now to get the essential elements rolling until you’re ready to tackle even more advanced strategies and tactics.

Duct Tape Marketing System

The following is a comprehensive list of initial and ongoing activity that comprises the Duct Tape Marketing Jumpstart Program.

  • Conduct initial Strategy and Content Planning Meetings – Two in person or virtual sessions to conduct discovery and research and present initial strategy priorities.
  • Develop keyword content plan – List of key themes that will be the focus of any content and SEO opportunities.
  • Create editorial calendar – Develop content topics for the upcoming quarter.
  • Write and post two blog submission per month – Two 500-700 word blog posts taken from key content themes and optimized for search engines.
  • Create 20 social media posts and leverage them across Facebook, Twitter and LinkedIn (as appropriate) – Handcrafted posts are taken from client’s content, the list of industry influencers and proven engagement tactics to stimulate social media growth, activity, and engagement.
  • Email Marketing – Create monthly Email Newsletter, drawing from blog posts, other client-provided content, or curated content.  Maintain email list.
  • Search Engine Optimization – Address on-page and off-page ranking factors. A nominal amount of on-going SEO is included in the package, however, SEO needs may vary greatly, so additional investment could be required based on volume and competitiveness.
  • Claim, create and submit directory profiles – Discover and enhance relevant local and industry-related directories and create consistent profiles across all.
  • Create and integrate robust rating and review web page and process – Develop a process to aggressively stimulate reviews to Google and other review sites including a review only web page and process to enhance and support increased reviews.
  • Create key metrics dashboard – Creation of a client dashboard to monitor growth and improvement in key indicators such as website traffic, social metrics, reviews, and keyword ranking.
  • Conduct quarterly review meeting – Quarterly in person or virtual session to plan upcoming content themes, adjust and add new tactics.