Marketing Check-up

Okay, no problem. Before we go further, let's take a quick moment to go over the Duct Tape Marketing principles that we will use to frame the data gathering for performing the assessment.

The Duct Tape Marketing approach to small business marketing is to look at marketing as a system in your business, much as you would look at any other system (e.g. sales, accounting, production/delivery, etc.).

The Duct Tape Marketing Systems is made up of 7 steps:

1. Strategy Before Tactics
2. Fill Your "Marketing Hourglass"
3. Publish Educational Content
4. Create a Total Web Presence
5. Use a Lead Generation Trio
6. Lead Conversion is a Multiplier
7. Live by the Calendar

The rest of this data gathering form is organized around these 7 steps.

The web just keeps gaining significance in the world of small business and it’s no longer enough to think about your web site as your web strategy.

Marketing today means building a great deal of your thinking around a total web presence.

Tell us where we can find your business online.

The "Lead Generation Trio" is made up of the following:

1. Advertising
2. Public Relations
3. Referrals

We appreciate your taking the time to fill out this form.

As we said at the top, this is a serious tool. It will take us a little time to digest the information you have provided and to do our homework. As we promised, we will give you our thoughts along with 2 or 3 solid recommendations of things you can do right away to improve your marketing.

Expect to hear back from us within 2 business days about scheduling a time for us to give you our feedback.