How to Build a Remarkable Business by Focusing on the Total Customer Experience Cover

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How To Build A Remarkable Business By Focusing On The Total Customer Experience

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Phase 1: Know - this is the initial introduction to your company, it is also the point at which a referred lead discovers you.
Phase 3: Trust - when a prospect is ready to learn more, you are approaching the trust hurdle. This is, for some, the trickiest spot.
Phase 7: Refer - creating customers that become such total advocates for your business that they operate as a form of uncompensated sales staff.
And of Course Phases 2, 4, 5 and 6 as well...

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