eBook Descriptions

There are 7 core steps that make up the simple, effective, and affordable Duct Tape Marketing System.  Businesses that appreciate and implement this approach to marketing grow in a consistent and predictable manner.  This eBook explains these steps...

In the modern internet area, it is not enough for a business to simply have a website.  They need a Total Online Presence that includes the set of properties that matter to their ideal clients and therefore maximize the ability of the business to attract those clients.  This eBook explains all this...

This eBook is a collaboration from 100+ consultants in the Duct Tape Marketing Consultant Network, and contains a list of top marketing problems businesses seem to experience. This eBook defines ways you can tackle them to move your business forward... 

This eBook is a compilation of lead generation tactics taken from the experience of the growing army of Duct Tape Marketing Consultants.  Scan through the eBook looking for tips that you could employ...

When a customer thinks about their favorite brands and businesses, they usually think about the people that work there, the buying experience or even the culture.  This eBook helps you think about your brand and identity in a different way...

Content is the key to your marketing strategy.  It is how you message is told, how you guide your customers through the Marketing Hourglass and, ultimately, how you convert prospects into clients.  This eBook guides you in creating a strong content foundation...

For most, referrals happen accidentally as a result of doing good work or being in the right place at the right time.  This eBook guides you in the process of creating valuable referrals that happen intentionally...

You are always looking to improve how your business takes care of your customers to earn repeat business and referrals, but how do you do that? Begin by thinking about the customer journey, and try to improve every step along the way.  This eBook shows you how...

Recognizing and understanding how your customers go through the marketing hourglass is essential to making your marketing more effective.  This eBook guides you on the 7 phases of the Marketing Hourglass...

Strategy and tactics must go hand in hand in order for a business to achieve a measure of true momentum, but an effective strategy must be in place before any set of tactis make sense. With this eBook you will learn how to define your marketing strategy...

Lead generation is essentially a game of channels more than tactics.  This eBook reviews 18 channels and tactical lead generation ways to utilize those channels...

Business is hard work.  It often involves working long hours, traveling, and competing in high-stress situations.  This eBook explores how you can take care of yourself so you can do your job and serve your clients or employer at the highest level with more energy and more creativity...

How do you expect to improve results if you don't know if your strategy works?  This eBook gives you the background knowledge you need to find and monitor the metrics that matter to your business...

Continually working on the optimization of your website and online presence is critical to keep your website working for you and your business moving as quickly as possible toward your goal.  This eBook will help you do that...

Your business must focus on growing strategically.  Before you can grow your business, you must know that you have the structure to bring in all of your new customer.  This eBook will give you the guidance you need to grow your business intelligently...

Search engine optimization these days is simply about knowing what customers and search engines are looking for in great content.  Learn how to optimize for SEO in this eBook...

A strategy is important, but a strategy built upon sound research and planning is the true key to success.  Learn how to build that strategy around strong competitive research in this eBook...

A well-crafted marketing strategy is critical to your business achieving marketing goals.  This eBook focuses helping you define your marketing strategy...

How to communicate is the one simple constant needed to ensure the relationship between a client and their graphic designer is a success.  Learn how to speak a designer's love language and bask in your incredible results in this eBook....

Content is a foundational element of marketing.  This eBook will show you where to find it, how to create it, where to share it and how to get the most bang for your content buck...

Ranking locally for the kinds of things your prospects are looking for isn't rocket science, but it does take a serious commitment to a handful of things.  This eBook will show you the five elements to focus on to get great results from local search...

A step-by-step approach to growing your business by tapping the awesome power of a fully integrated online presence.  This eBook makes the process manageable and gets you past the overwhelm...

You want to increase your footprint across all different channels of the Internet.  This eBook will give you some great ways to take advantage of outside online assets, including guest posts, video content and reviews and referrals...